Robin Blandford [ ByteSurgery.com - Digital Media Engineering ]

Robin Blandford [ ByteSurgery.com - Digital Media Engineering ]

20/02/07 Destroying Markets with Innovation

I’ve begun to write down all the product/service ideas I think of in a little Moleskine notebook. I didn’t think it would, but it’s already working out well - ideas from even a month ago morph in your mind over time, when you re-read your original plan (sketch diagram) things just sometimes click together.

I’m always looking for new markets, but today something else clicked. Michael Arrington’s keynote speech at FOWA:

For a great idea, you don’t always have focus on finding new markets, instead you can think of ways to destroy others.

Hmmm. Better get my notebook out. Why was I thinking so narrowly before?

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1 Comment


26/02/07 Bernie Goldbach

You should share some shots of your Moleskine journal in context by snapping some of those kinds of images into your Flickr photostream. I’d love to see them and you’ll find out there are rabid Moleskinerians out there.


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