![Robin Blandford [ ByteSurgery.com - Digital Media Engineering ]](http://www.bytesurgery.com/blog/wp-content/themes/starkers/images/blank.gif)
14/02/08 Paul Walsh: Paris Hilton of Web Celebs
SINGAPORE - I saw this great post today about how Paris Hilton is Marketing2.0 (via a comment posted by Stewart Curry on EoghanMcCabe’s Contrast Blog). Paul, you remind me of Paris in that article - constantly name dropping, constantly broadcasting, constantly image-aware. I’ve adapted the words below, see original.
Every web developer should pay attention to Paul. Because he is the king of links.
Going to Adam street with David rooks and @dapplequist
I’m very flattered when I find I’m added to a follower who has only added scoble, loic and jeff pulver so far
Paul talks about other people. He mentions the people he meets, the party he’s going to, who made his laptop, all without any guarantee of any return. He just throws out links.
It didn’t take long for founders and organisations to realise that Paul was a walking billboard. So they embraced him. He paid attention to them, so they paid attention to him.
in the radisson with @hermiomeway oli barret and rob loch having lunch
The most valuable commodity today is attention. And there are many ways to get it. From Walsh TV to constant Twitter. The real trick is what you do with it once you have it.
DERI Twitter friends, Segala has 5k to spend with you on R&D, can you get in touch with @aido if interested?
The VP of Marketing at Facebook reads my blog so I’ll write a post about the apps which force users to pass it on.
What makes Paul brilliant is that he uses the attention he has and gives it to others thereby garning more attention for himself. And it’s been profitable.
Introduced @1938media to 6 friends via email last night. We bumped into 2 of them last night at TechCrunch party. Tiny world! Time for lunch
In a world where any attention is valuable Paul can’t lose.
-Robin.
Tags: attention, paris hilton, paul walsh
6 Comments
Really astute, Robin. Great analysis. Paul pisses a lot of people off, but I think for the wrong reasons. A lot of it is noise, but the guy’s a dynamo and despite the constant stream of glitterati-like posts, at the end of the day, Mr. Walsh is super-approachable, friendly and accommodating. Nice one.
He has the biggest contact list I know!
That, and it’s exponential. Take Rob Loch and Lubna Dajani, both also supremely approachable individuals, and you’ve got most of Europe and the US covered right there!
Nice to see that a comment I left on Eoghan’s blog has inspired you to write a post… but where’s my name-drop?
(tongue firmly in cheek)
“walking billboard” - are you calling me fat? ;)
In short, business should be fun. I absolutely love what I do. I absolutely love connecting people. If that turns into noise, then fine. Some will like it. Some won’t like it. But I don’t do stuff to ‘advertise’. That ‘noise’ is a byproduct, it’s part of the output.
16/02/08 Clunky Flow » On Walsh Watch
[...] This is a response to walsh watch and this. [...]
