Robin Blandford [ ByteSurgery.com ]

13/04/08 Book Review: Meatball Sundae by Seth Godin

SINGAPORE - I enjoyed this read, Meatball Sundae by Seth Godin. I follow Seth’s blog and work quite closely, and love his public speaking. While much of this book is the same thoughts I’d already been drip fed online, it was great to but them all together and formalise them.

The book discusses how you can’t apply new marketing (digital, social-media, blogging, UGC, viral etc.) to an old company. You need to radically change the values & beliefs of the old company first.

To give you a taster - below in my traditional format… are 20 snappy slides of the points I took from the book and wanted to remember embedded in Google Presentation format.

Please share.

I have created a custom Amazon store of my recommended reading lists and book reviews. You can get your own copy of Meatball Sundae here.

-Robin.

Tags: book review, Books, new marketing, review, seth godin

2 Comments

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15/04/08 Damien Mulley » Blog Archive » Fluffy Links - Tuesday April 15th 2007

[...] to subscribe to my site using a feedreader or email. Thanks for visiting - Damien.Good review by Robin of Seth Godin’s Meatball Sundae. He also made a slideshow with the main points from the [...]

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09/06/08 Damien Mulley » Blog Archive » Cliff Notes via Slide Decks

[...] that many of his books can be easily compressed into a single blog post. Robin has done this for Meatball Sundae and The Dip. He’s also covered Screw it, let’s do it by Richard Branson and Blink by [...]

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