Comments on: Print Media: 0.0008% Click-Through. http://www.bytesurgery.com/blog/2008/04/14/print-media-00008-click-through/ Digital Media Engineering Tue, 07 Oct 2008 12:17:21 +0000 http://wordpress.org/?v=2.5.1 By: Terence Eden http://www.bytesurgery.com/blog/2008/04/14/print-media-00008-click-through/#comment-21385 Terence Eden Tue, 29 Apr 2008 08:13:34 +0000 http://www.bytesurgery.com/blog/?p=352#comment-21385 One of the problems with printing URLs is that there's no way to directly interact with them. Try as hard as you might, you can't click on a colour supplement. As you've mentioned, QR Codes (2D Barcodes) are one way of bridging this gap. People see the code, snap it and get the site on their phone. Of course, the problem is building a critical mass of people who know what QR Codes are AND have a reader on their phone. If you want to demo some QR Code software you can on my site - http://shkspr.mobi/qr.php One of the problems with printing URLs is that there’s no way to directly interact with them. Try as hard as you might, you can’t click on a colour supplement.

As you’ve mentioned, QR Codes (2D Barcodes) are one way of bridging this gap. People see the code, snap it and get the site on their phone.

Of course, the problem is building a critical mass of people who know what QR Codes are AND have a reader on their phone.

If you want to demo some QR Code software you can on my site - http://shkspr.mobi/qr.php

]]> By: James http://www.bytesurgery.com/blog/2008/04/14/print-media-00008-click-through/#comment-21351 James Thu, 17 Apr 2008 15:22:47 +0000 http://www.bytesurgery.com/blog/?p=352#comment-21351 “If you show it to enough people, they still won’t visit.” great quote - well said “If you show it to enough people, they still won’t visit.” great quote - well said

]]> By: Joe Drumgoole http://www.bytesurgery.com/blog/2008/04/14/print-media-00008-click-through/#comment-21338 Joe Drumgoole Mon, 14 Apr 2008 11:59:40 +0000 http://www.bytesurgery.com/blog/?p=352#comment-21338 The definitely need something like that to bridge the gap between online and paper mediums. The definitely need something like that to bridge the gap between online and paper mediums.

]]> By: Robin Blandford http://www.bytesurgery.com/blog/2008/04/14/print-media-00008-click-through/#comment-21337 Robin Blandford Mon, 14 Apr 2008 11:55:00 +0000 http://www.bytesurgery.com/blog/?p=352#comment-21337 Joe, I got a demo of some interactive print media in the HP Cooltown Innovation Labs last Thursday over here. They has this fantastic barcodes (like seen before where you snap with camera phone and brings you to URL) but with these ones it overlayed 3D content on the page you were looking at through the viewfinder. The pages jumped alive, very cool :-) I'm sure there's future in this stuff, but its about how to make a reader jump from reading to doing another task without finishing their paper that they intended to sit down & read front to back.. Joe, I got a demo of some interactive print media in the HP Cooltown Innovation Labs last Thursday over here.

They has this fantastic barcodes (like seen before where you snap with camera phone and brings you to URL) but with these ones it overlayed 3D content on the page you were looking at through the viewfinder. The pages jumped alive, very cool :-)

I’m sure there’s future in this stuff, but its about how to make a reader jump from reading to doing another task without finishing their paper that they intended to sit down & read front to back..

]]> By: Joe Drumgoole http://www.bytesurgery.com/blog/2008/04/14/print-media-00008-click-through/#comment-21336 Joe Drumgoole Mon, 14 Apr 2008 10:25:05 +0000 http://www.bytesurgery.com/blog/?p=352#comment-21336 Totally agree Robin. We got a lot of press coverage on our recent funding annoucement and they converted to about 2 new signups. However I think this may change when you have the internet in your pocket and can browse immediately to the site in question. Roll on the iPhone and similar flat rate devices. The second thing is to convince print media to put a URL into the copy. Always a tricky one that. Of course then they have to get the URL right. I can sub-editors playing havoc with this process :-( Totally agree Robin. We got a lot of press coverage on our recent funding annoucement and they converted to about 2 new signups. However I think this may change when you have the internet in your pocket and can browse immediately to the site in question.

Roll on the iPhone and similar flat rate devices.

The second thing is to convince print media to put a URL into the copy. Always a tricky one that. Of course then they have to get the URL right. I can sub-editors playing havoc with this process :-(

]]> By: Matt Hanson http://www.bytesurgery.com/blog/2008/04/14/print-media-00008-click-through/#comment-21332 Matt Hanson Mon, 14 Apr 2008 06:08:48 +0000 http://www.bytesurgery.com/blog/?p=352#comment-21332 Good writing. Keep up the good work. I just added your RSS feed my Google News Reader.. Matt Hanson Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson

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