Robin Blandford [ ByteSurgery.com ]

09/09/08 Pushing eWrite Lite, Pushing Ireland…

DUBLIN, IRELAND - This week’s Tuesday Push is eWrite Lite. In Ireland we’re all featuring the same web app, once a week, and talking about it to gain some traction for them. I’m going to do my same trick and say what I would do if I was trying to sell helping people… “have a well designed and a well maintained website to make a powerful ‘first impression’”

• This is a seriously tough, over populated, market. I would pick a niche and develop for them. I would gain clients through that niche.
• That niche would not be geographic (Cork) - I’d be looking for global customers in that niche. Everyone from Cork does not have a feature they need that nobody else needs.
• That niche might be special features for people in finance for example (e.g. drag & drop stock charts), or people selling art (easy galleries), or people with PDF brochures (convert them to HTML for them).
• I would make sure all support was self-support. €200/year is not enough to have to hold people by the hand.
• Everything would be automated. There would be no assisted install.
• I’d make sure my own company’s page was made with my own tool. It would be the showcase itself.
• I’d look at everything I have and simplify right down to a single sentence.
• If I was a bad UI designer myself, then I can guarantee my clients will be worse. I’d hire a known designer to make incredible templates for me.
• I’d ship all products integrated and allow single-click ‘add to account’ options for the others.
• I’d be scared shit-less of Google Apps, Google Sites, Wordpress et. al. I would be separating myself as the business solution to all of these things.

I’d use as many external embeddable power-tools as possible hooking into the video, audio, file-storage, communication API’s.

If I owned eWrite I would Automate, Simplify, Beautify and Nicheify (I made that last one up). But I don’t own it, Gordon does! I like Gordon, we met last week in Cork. I love Gordon’s blog and am already a subscriber since launch.

-Robin.

Tags: cork, eWrite, tuesday push

4 Comments

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10/09/08 Ciaran

Some amazing advice there Robin not just for Gordon but for anyone working web dev area. Great stuff!

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10/09/08 Gordon

I was hoping you’d blog about ewrite and in that fashion. Im tempted to answer or comment on each point but I won’t. The relevant ones for me are automation and APIs.

I do want to automate everything as much as possible, but I do want eWrite to have a human face to it too, thats the reason for the Cork slant, I visit each person thats interested in eWrite.

The technology and resources are there to almost automate it all, from no site to a great site with eWrite Lite CMS behind it. Im working on it, The demo thats available is the first step.

As far as APIs go, I want to integrate many useful but also relevant tools and especially if they’re from Irish developers.

Yah, Im definitely aware of the many CMS’s out there and of Google Sites too. I’ll impress yet, watch this space.

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10/09/08 Robin Blandford

Great stuff!!

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22/09/08 The benefits of the Tuesday Push for eWrite | Developing eWrite

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