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02/06/09 Launch Day Stats
DUBLIN, IRELAND - I’ve been meaning to publish these stats so others can learn from it. We launched decisionsforheroes.com two weeks ago today, and thought it would be valuable to show the traffic to the site. We were blogged about on the Tuesday Push (thank you all!) on the 19th, which also led to a large amount of Retweets on Twitter.
We were written up on TechCrunch EU and syndicated to TechCrunch.com on the 20th. This caused even more retweeting, and commentary.
What is interesting, is that there were more visits spurred from the Tuesday Push than TechCrunch. But, Twitter sent the most traffic by far. I’d like to note that while TechCrunch didn’t pull through massive traffic, some REALLY good contacts got in touch, including some first sales thanks to the TechCrunch feature.
You can see the stats above for Day 1 and 2 of the launch, note that ‘Google’ includes all Google Reader click-throughs, and Twitter API clients are not counted - only people who clicked through from twitter.com.
Interesting stuff.
-Robin.
14 Comments
Thanks for sharing Robin. Some good quantity V quality Stuff there
Keith
Interesting, you’d think TechCrunch coverage would have a greater impact.
Any chance of conversion rates? As you say the TechCrunch clicks may have been less but they led to some good contacts and sales. Higher conversion rates than Twitter?
As expected - 0 conversions (as in paid and signed up on the day). It’s a big decision to go with - where a team will take a while to change their protocols over to it and factor it into fund-raising budgets, rather than a single user making a go for it decision.
I’d say TechCrunch brought me in about 10 incoming calls/emails/requests asking for more info. Tuesday push brought in I think 1.
The Irish Times article brought in 2 bigger ones, interest from technology and rescue groups in the United States.
Hi Robin,
Thats a great reflection on the Tuesday Push, Thank you.
Considering the audience that Techcrunch has in comparison to the TuesdayPush, its an excellent conversion ratio.
Gordon.
Interesting point that the nature of D4H doesn’t lend itself to easy conversions. Teams don’t whip out their credit-cards and sign-up on a whim like we do with Basecamp, Flickr, CampaingMonitor etc.
Do you think the self-service sign-up process was worth developing in this case?
Interesting to see some stats on the TechCrunch coverage Robin, as I am about to do a post on it myself. I think my numbers will be a bit bigger, but maybe the subject is more topical, yesterday alone I received about 2k uniques from TechCrunch.
Paul
Yes, the self-signup was worth developing because as the product gets ‘recommended’ people will just sign-up. Also noted (and more blog posts to come), I capture the entire signup process at each stage so I have contact details to get them on if they bail out before putting in a credit card. This gives me the chance to offer a free month etc.
-Robin.
Interesting. The short.ie URL we did for our Tuesday Push blog post got 264 clicks - I’m surprised that less than 108 of them clicked through to D4H itself. We’ll have to look at ways to increase the click through rate from our post to the company in question for the next push.
Phil
Phil, 19 clicked through!
http://img.skitch.com/20090603-mbyjis3gsg9t4wbf37b2shc8sf.jpg
Did u find that most of the Twitter hits were ‘local’?
Local, as in Ireland?
Very interesting stats there Robin and big surprise that TC didn’t have more of an impact, but I also remember quite a few stories breaking on Techcrunch that day (might just have been unlucky) but a link from them can only be good!
Keep up the good work and it looks great.
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That’s a very interesting point about the difference in quantity v quality (Twitter v Tech Crunch) of web traffic.
