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18/09/09 Go A Little Crazy, Be Awesome.
Sarah Lacey puts it well today…
The people who extol the virtues of “sensibility” are never the people at the core of the next great companies.
Start-ups by definition don’t have the experience, market position, funding or resources to tackle obvious market opportunities. If what they’re trying to do makes clear business sense, a bigger, better-positioned company would do it. A start-up’s only edge is that it’s not built into legacy businesses and preconceived notions and can do something, well, crazy.
I’m a firm believer that there is no better time to start a business. The big boys are all cutting their innovation budgets, and facing inwards. They’re focussing back on their core products to pay next months wages. Take them now while they’re not looking. At worst, you’ll be a great purchase for them when they need to catch up again. Pick a niche, own that niche.
Umair today talks about Awesomeness is the new Innovation…
Innovation often isn’t. Innovation means, naively, what is commercially novel… What makes some stuff awesome and other stuff merely (yawn) innovative?…Thick value is real, meaningful, and sustainable. It happens by making people authentically better off.
What is awesomeness? Awesomeness happens when thick — real, meaningful — value is created by people who love what they do, added to insanely great stuff, and multiplied by communities who are delighted and inspired because they are authentically better off. That’s a better kind of innovation, built for 21st century economics…. Beancounters feel challenged and threatened by it, because it feels fuzzy and imprecise… Gen M knows “awesomeness” when we see it.
(Photo Credit: Road Sweeper in China (or a fairground ride for witches?) - by RevolutionCycle.ie)
